![]() ![]() ![]() A company focusing on reinforcing a corporate mission and culture while ignoring individualistic purposes risks having unmotivated and unfulfilled employees. The key is in creating a balance between both islands. Threading the needle between Corporate and IndividualĪ company that offers human jobs is a company that can build a bridge connecting an organization’s purpose and community with its employee’s purpose and sense of identity. The future of corporate is human, and it starts now. ![]() ![]() A mindset shift is due for Corporate America, one that relabels employees from “resources” to “humans” who have holistic needs beyond the hours clocked in and out. Employers face a higher risk of losing one of the most valuable assets of the 21st century: Talent. Employees are seeking changeĪll in all, we see the younger American workforce climbing Maslow’s hierarchy of human needs, seeking self-actualization, purpose, identity, and personal growth from their work. The labor market has been seeing and living this work-identity marriage, making sense of it by inventing new terms to define: Instead of work-life balance, it is now work-life harmony, and instead of being an employee at Google, Bain, Twitter, or Amazon, we now identify as being a “Googlers”, “Bainies”, “Tweeps”, and “Amazonians”. ![]()
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